News IQ Privacy Notice

Effective date: October 1st, 2017

News IQ (formally known as News Corp Connect), an offering of NC Audience Exchange (NCAE, or “Company”, “we” or “us”), leverages the power and knowledge of the users of the News Corporation family of brands and properties and those of its third party business partners, together with compelling market research and data science, to bring the most relevant content and advertising to users. This Privacy Notice (“Notice”) applies to information obtained by NCAE about you as a user of our Company affiliates’ and our third party business partners’ websites and mobile applications, and from other sources as described below.

We do not target children, and we do not knowingly collect personal information from children under 13 years of age.

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Information We Obtain

We receive information about users of News Corporation brands and properties, including personal information, from our Company affiliates and their sites and applications; surveys and publicly and commercially available sources; social media networks; and of users of business partners’ sites and applications that are not affiliated with us. A current list of our participating affiliated companies and third party business partners is available at here.

Personal Information

The types of personal information the Company may obtain include but are not limited to name, postal and/or billing address, email address, telephone and/or mobile numbers, geo-location, and username (“Personal Information”).

Other Data

We may obtain other information provided by you to the Company, our affiliates, or our business partners, such as date of birth, preferences, demographical and occupational data. You may provide this information, for example, when registering for or using Company affiliate or our business partners’ services. NCAE may also obtain content provided by you, such as survey responses, reviews and comments; information provided to us by social networks when you visit Company affiliate or business partner social media platforms, social networking sites or otherwise register on a Company affiliate or business partner site or application through your social network account (such as name, likes, location, friends list and other information described when you connect with the social networking platform). The specific information we obtain depends on your privacy settings on the applicable social media network. All of this information is referred to as “Other Data”.

Activity Information

We also obtain certain information by automated means, such as cookies (including HTTP, HTML5 and Flash cookies), web beacons, web server logs, JavaScript and similar technologies, including technologies designed to obtain information regarding your usage of various Company affiliate sites and applications, and other offerings and services, and those of our business partners. A “cookie” is a file that websites send to a user’s computer or other Internet-connected device to identify the user’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. The information the Company obtains through these automated collection methods may include IP address, mobile device advertising ID, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on Company affiliate or business partner sites, and dates and times users access or use Company affiliate or business partner sites. We may link certain Activity Information, such as browser or device information, with other Activity Information, such as whether an email sent to you has been opened, what search queries you may have run, and what advertisements you may have seen on Company affiliate or business partner sites. We also may use similar automated means to obtain and store similar information regarding user’s actions while using Company affiliate or business partner mobile applications. All of this information is known as “Activity Information”.

You also may be able to delete Flash cookies or adjust Flash cookie settings by visiting the Adobe Flash Website Storage Settings Panel and Global Storage Settings Panel. Please note, however, that without cookies some or all of the features of the site and services may not be available to you. User device settings also may limit mobile application platforms (such as Apple and Google) from sharing certain information obtained by automated means with us through our Company affiliate or business partner applications.

News IQ ID & ID Syncing

NCAE associates Activity Information it collects about a browser or device with a randomly generated, pseudonymous identifier known as the “NCG ID”. To the extent permitted by your browser settings, NCAE syncs the NCG ID with identifiers and Activity Information collected from the participating Company affiliate and business partner sites you or the specific browser or device have visited in an effort to serve you advertisements on our Company affiliate and business partner sites and applications that aim to be tailored to your interests, as further described in the Interest-Based Advertising Section below.

ID syncing, also known as cookie syncing or cookie matching, is a common industry practice that enables businesses to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers. As an example, an individual uses a web browser to visit a publisher’s website and then leaves the website. The publisher wants to advertise relevant services to that visitor after he/she leaves the website. To do so, the publisher stores a cookie on the visitor’s browser with an ID (such as “123”) and associates the ID with information about what the visitor viewed on the publisher’s website, and buys advertising through an online advertising exchange or marketplace. In order to buy appropriate advertising to display to that visitor, the publisher would need to match the “123” ID with the ID that the exchange has assigned to the same visitor (for example, exchange ID “XYZ”). Using ID syncing, the publisher “123” ID is associated with the same browser or device as the exchange ID “XYZ”, and the publisher may be able to show more relevant advertisements to the visitor based on the initial information the publisher collected from that visitor when the visitor was on the publisher’s site. This syncing can be done across multiple sites.

How We Use the Information We Obtain

We use the information collected from and about you to:

We also may use your Personal Information in other ways for which we provide specific notice at the time of collection. In addition, when the information collected from or about you does not identify you as a specific person, we may use it in any lawful manner.

Interest-Based Advertising

On our Company affiliate and third party business partner sites, applications and/or emails, we and our service providers obtain information about your activities to provide you with advertising about products and services tailored to your individual interests.

News IQ serves as an advertising exchange to help our advertisers target their messaging to users through interest-based and contextual means. Throughout our advertising exchange, we can gather information about online activities over time and across Company affiliate and business partner sites and applications by obtaining Personal Information, Other Data and Activity Information, as described above. Our exchange uses all such information to show users advertisements on our Company affiliate and business partner sites and applications that aim to be tailored to your individual interests. Collection of Activity Information, Personal Information and Other Data currently takes place on those sites, applications and emails that participate in our advertising exchange. This process also helps us track the effectiveness of marketing campaigns conducted through the advertising exchange.

The Company adheres to the Digital Advertising Alliances Self-Regulatory Principles and provides users choice with respect to the Company advertising exchange interest-based advertising. To learn how to opt out of the News IQ interest-based advertising see the section on Your Choices below.

Information We Share

We may share your Personal Information, Other Data and Activity Information with:

In addition, when the information collected from or about you does not identify you as a specific person, we may share it with third parties at our discretion.

We may further disclose information about you (1) if we are required to do so by law or legal process, (2) to law enforcement authorities or other government officials, and (3) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer information in the event of a proposed or completed sale or transfer of all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Your Choices

We offer you certain choices in connection with the information we obtain.

If you wish to opt out of receiving customized advertisements from News IQ, you may click here or visit Please note that opting out of receiving customized or interest-based advertisements from the Company will only opt you out of receiving customized or interest-based advertisements from News IQ, and you may continue to receive customized or interest-based advertisements from others, including the Company affiliates and our business partners, and each of their advertising networks, and/or advertisements that are not tailored to your interests. For more information about interest-based advertisements, and to opt out of other advertising for companies participating in self-regulatory programs, please visit: and

Accessing, Reviewing, Updating and Modifying Personal Information

Subject to applicable law, you may be provided access to, and/or be able to review, update, and correct inaccuracies in the Personal Information obtained about you in the Company’s custody and control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to his/her Personal Information records.

Notice to California Residents

Subject to certain limitations, California residents may ask us to provide them with (1) a list of certain categories of Personal Information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (2) the identity of those third parties. To make this request, California residents may contact us as specified in the How to Contact Us section below.


We maintain administrative, technical and physical safeguards designed to help protect the Personal Information we have about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Transfers of Information

The information obtained by the Company may be hosted in and managed from a country outside the country in which users initially provided the information, including the United States. We may transfer the Personal Information we collect about you to the United States and/or another country, which may not be deemed to have the same data protection laws as the country in which you initially provided the Personal Information. When your Personal Information is in such countries, it may be accessed by the courts, law enforcement and national security authorities in accordance with applicable law. If you are located outside the United States or the country to which your information may be transferred, you understand and consent to having any Personal Information processed in the United States and/or such country. Such consent includes the use of cookies and other tracking technologies as described above. When we transfer your Personal Information, we will protect that Information as described in this Notice.

Updates to Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to reflect changes in our Personal Information practices. For significant changes, we will notify you by posting a notice where the Notice is accessible and indicating at the top of the Notice when it was most recently updated.

How To Contact Us

For any questions about this Privacy Notice or the manner in which we or our service providers treat your Personal Information, or if you would like to exercise your choices as described above, please contact us as follows:

Users also may write to:

     Privacy Office
     News IQ
     c/o News Corporation
     1211 Avenue of the Americas
     New York, NY 10036
     Attn: Legal Department

News IQ Participating Brands and Properties